The Audience
It is apparent that the biggest supporters of the craft, the design community, would reap the largest benefits. Therefore we concluded that our main targets will be
Students
- Education
- Scholarly research
- Accessing work
- Expanding interests
Educators
- Teaching tool
- Scholarly research
- Accessing work
Professionals
- Conservation
- Accessing work
- Expanding interests
The System
The Archives will be broken down into three main focuses and will permeate through all three. The AIGA Collections are selected works from the Archives to exhibit a theme, appearing only in the physical exhibition space & digital web.
Physical Exhibition Space
- Rotating exhibitions
- Curated collections
- Permanent exhibition
- Introductory space
- Promotional space
Digital Web
- Website
- Works cohesively with current exhibition
- Submit requests for the Interactive Study Space or access to certain parts of The Archive
Interactive Study Space
- Appointed visitations
- Experience design works from the past up close & personal
- Education & research
- Access requested works of The Archive
AIGA Archive - The Music Collection
The Presentation
In this wholesome proposal spanning 12 weeks, we created:
- Rotating exhibition themes and concepts
- Branding development
- Strategy development
- Exhibition design
- Web redesign of the current AIGA Archive website
- Ad campaign for the AIGA Collections
- Digital & 3D model of exhibition space to scale
- 100 slide presentation to the clients
- Exposure in Denver design community
- Exceeded client expectations